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SEO services is a form of marketing aimed at increasing online visibility using organic (rather than paid-for) traffic to rank a website higher in search results. Application of SEO requires both technical and creative capabilities in order to drive traffic, increase rankings and improve awareness for search engines. Many areas are covered when applying SEO such the way text appears on your page and the way your site is linked from other websites. Occasionally, SEO can be as simple as ensuring you structure your site so search engines can understand it better.