Social media marketing is a means of internet marketing, that relies upon social networking platforms in order to connect with and engage an ideal customer. The intent of social media marketing is to build brand awareness and customer loyalty, prior to or throughout a consumer’s experience of your business. By use of platforms such as Facebook, Instagram, Youtube, Google, LinkedIn.
Social media has come to more closely resemble traditional communication channels such as television and newspapers. What was once a revolutionary, new way for people to interact and connect with one another facilitated by the internet has now become a major part of our day-to-day lives.